Play From The Inside Out

I'm Michael — a certified Life and Mindset Coach and the founder of Empowered Soul Living and Golf Up Mindset. I grew up in Denmark and came to the US as a teenager, eventually finding two passions that changed everything: a career in high-performance sales, Life and Mindset Coaching, and the game of golf.

I came to golf later in life. And like so many players, I had to navigate the frustration of inconsistent performance, self-doubt on the course, and the gap between knowing what to do and actually doing it under pressure. That experience didn't just make me a better golfer — it shaped my entire coaching philosophy.

Today, I work with golfers and high-achieving individuals who are ready to stop playing from the outside in — reacting to results, gripping tighter when things go wrong — and start playing from a place of clarity, confidence, and trust. Whether you're trying to break a scoring barrier, show up better under pressure, or create lasting change in your personal or professional life, the work starts in the mind.

What clients experience:

Clarity where there was confusion. Many clients come in feeling stuck — unsure of their direction in life, their career, or simply who they want to be. Through our work together, they leave with a clear sense of purpose and the confidence to act on it.

Freedom from self-doubt. The inner critic is loud — especially for high achievers. Clients learn to recognize and quiet the voice that second-guesses every decision, so they can show up fully in the moments that matter most.

Real, lasting change. I've had the privilege of working with over 50 clients across golf and life coaching. The transformation isn't just a mindset shift — it's a new way of living and competing that sticks.

Golf Up Mindset — Play From the Inside Out is more than a golf ebook — it’s a mindset guide designed to help golfers of every age and skill level enjoy the game, grow mentally, and build confidence both on and off the course. Written by certified Life & Mindset Coach Michael Strand, the book combines golf instruction, mental coaching, mindfulness, breathing techniques, and personal growth into one inspiring and practical experience. 

The ebook speaks to:

• Beginners picking up a club for the first time
• Junior golfers learning confidence and focus
• Adult players frustrated by inconsistency
• Competitive golfers seeking mental toughness
• Seniors wanting to enjoy the game with less pressure
• Parents, coaches, and families who want golf to remain positive and fun

What makes Golf Up Mindset unique is that it focuses on the mental side of golf first. Instead of only teaching swing mechanics, it teaches readers how to:

• Stay calm under pressure
• Recover from bad shots quickly
• Replace negative self-talk with confidence
• Build emotional resilience
• Enjoy the game instead of fighting it
• Use breathing and mindfulness techniques to improve focus

The book includes:

• Mindset coaching lessons
• Golf psychology insights
• Breathing and meditation exercises
• Visualization methods
• Pre-shot routine strategies
• Reflection and coaching journal pages
• Real-life encouragement for everyday golfers

Because the language is supportive, relatable, and easy to understand, the ebook is accessible for all ages — from younger golfers learning emotional control to older players looking for a healthier, more enjoyable relationship with the game. The lessons extend far beyond golf and apply to school, work, relationships, confidence, and daily life.

At its core, Golf Up Mindset teaches one powerful idea:

Your mindset shapes your game — and your life.

It encourages every golfer to “play from the inside out,” using golf as a path toward patience, self-awareness, resilience, and joy.